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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Honda reveals three new turbo VTEC engines, including Civic Type R 2.0L

It's fair to say that in recent years, Honda has been viewed as a laggard when it comes to engine and gearbox development, seemingly missing the boat on direct-injection, forced-induction and high gear-count transmissions, among other things. But under its Earth Dreams banner, the Japanese automaker is showing new vigor, with the latest proof being this trio of just-announced powerplants.
Measuring 1.0-liters, 1.5-liters and 2.0-liters in displacement, this array of three- and four-cylinder engines boasts turbocharging and direct-injection along with the latest iteration of Honda's famed VTEC variable valve timing hardware. "Most suitable for small-to-medium-sized vehicles," the largest engine is said to be good for more than 276 horsepower and will slot into the eagerly awaited Civic Type R, iconic red valve cover and all.
Unfortunately, few other details about the hot Civic's engine or any of the others are being made public at this time, and there's no official word about the engines coming to North American in the Type R or any other model. Given that all the engines are complaint with stringent Euro 6 emissions standards, they figure to be clean enough, and Honda says that these have been developed as global powerplants, so we'd be shocked if they didn't come ashore in new or updated products over the next few years... even if they leave the CTR on the boat.

Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.