1988 Honda Crx Dx Coupe 2-door 1.5l on 2040-cars

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Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda Tourer BTCC car lavished with photographic love

Back in December, Honda Yuasa Racing gave us one image of the Civic Tourer entrant it's fielding in the 2014 British Touring Car Championship. Thanks to media days at Brands Hatch and a few photos from Oulton Park, we've got a whole photo album of the elongated Civic that will attempt to continue Honda's BTCC winning ways and shots of drivers Gordon Shedden and Matt Neal.
This is the first wagon to race in the BTCC since 1994, when Jan Lammers and Rickard Rydel had just one year to throw the Volvo 850 Estate BTCC between the kerbing. The following year, the rules were changed so that rear wings couldn't extend above the roofline or beyond the rear bumper, which meant the end of Volvo's blue and white "pizza delivery wagon."
The season begins on March 30 at Brands Hatch, when Shedden and Neal will begin trying to wrest the driver's championship crown from Pirtek Racing. We don't know anything more about the manufacturer entry go-fast Civic Tourer, however, which means this is just an easy feast for the eyes. Because racing wagon.