1996 Honda Civic Ex Run Good And Power (4 New Snow Tires Only 10% Used) on 2040-cars

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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Honda Tourer BTCC car lavished with photographic love

Back in December, Honda Yuasa Racing gave us one image of the Civic Tourer entrant it's fielding in the 2014 British Touring Car Championship. Thanks to media days at Brands Hatch and a few photos from Oulton Park, we've got a whole photo album of the elongated Civic that will attempt to continue Honda's BTCC winning ways and shots of drivers Gordon Shedden and Matt Neal.
This is the first wagon to race in the BTCC since 1994, when Jan Lammers and Rickard Rydel had just one year to throw the Volvo 850 Estate BTCC between the kerbing. The following year, the rules were changed so that rear wings couldn't extend above the roofline or beyond the rear bumper, which meant the end of Volvo's blue and white "pizza delivery wagon."
The season begins on March 30 at Brands Hatch, when Shedden and Neal will begin trying to wrest the driver's championship crown from Pirtek Racing. We don't know anything more about the manufacturer entry go-fast Civic Tourer, however, which means this is just an easy feast for the eyes. Because racing wagon.

2015 Honda Fit production gets underway in Mexico

After two years of construction, Honda's new factory in Celaya, Mexico, has officially begun production of the all-new 2015 Fit in North America. Mexican President Enrique Pena Nieto and Honda President and CEO Takanobu Ito both attended the opening and watched the first Fit roll off the line at the $800-million plant. Later this year, Honda will add production of its new Vezel small crossover to the new facility, though the latter is expected to be marketed in North America under a new name.
The Celaya factory will specialize in building subcompact cars by employing cutting-edge tech to use less material and less energy during production. Honda is still constructing a $470-million transmission plant on the campus to build continuously variable transmissions in the second half of 2015. When it's finished, it is expected to have an annual capacity of 200,000 vehicles and employ 3,200 people.
With the facility's completion, Honda now has a 1.92-million unit annual production capacity in North America, and it claims that when Celaya reaches full production, 95-percent of vehicles sold in the US will be built in North America. The new Fit has already proven quite popular in Japan, and now we will have to wait and see if North American buyers embrace it as well. The first new Fit customer cars will hit the roads later this spring, and as Honda spokesman Steve Kinkade tells Autoblog, all Fit models sold in North American will be built at the plant. Scroll down to read the full press release about the Fit and its new Mexican home.