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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda Civic poised to get new Earth Dreams engines

When Honda executed its emergency refresh of the Civic for 2013, it didn't do any massive powertrain reworking. But that doesn't mean new things aren't already in the works for Honda's compact. According to Automotive News, Honda has confirmed that it will offer the Civic with a new Earth Dreams powerplant sometime in the future, though details on timing and exactly what sort of engine are unclear as of this writing.
The confirmation comes from Honda's executive vice president and regional director for North America, Tetsuo Iwamura, who says that the Earth Dreams engine will come when the Civic is re-engineered or redesigned, not during a refresh. There is also no mention of whether these changes will apply to just the standard Civic, or if the Si and Hybrid models will receive some Dreamy new tech, as well.
The entire Earth Dreams group of technologies encompasses more than just naturally aspirated engines with direct injection. A turbo-diesel engine is also part of this suite, as are new continuously variable transmissions and new gasoline-electric hybrid powerplants. Honda launched its 2.4-liter and 3.5-liter Earth Dreams engines in the redesigned 2013 Accord.

2014 Honda Ridgeline keeps on truckin' with new special edition model

Like many smaller trucks, the Honda Ridgeline has been left to stagnate on the market for far too many years. With production of the current model reportedly winding down later next year before production of the next-gen model picks up in 2016, Honda is sending the 2014 Ridgeline out with some style courtesy of a new Special Edition trim level.
The new Ridgeline SE essentially adds cues from the Ridgeline Sport to the luxurious RTL trim level. The means features like black-trimmed 18-inch alloys and matching interior trim arrives as a no-cost option. This new model carries the same starting price as the RTL at $37,505 (*not including $830 for destination), and all other trim level pricing is carried over unchanged from the 2013 model year. The new SE model won't be available until November, and it is not pictured in the image galleries (all of which seem to be identical to previous model years).
Speaking of carryover products, Honda has also released pricing for the unchanged 2014 Pilot and 2014 Acura TL, which will continue to be priced from $29,670 and $36,030, respectively (Acura's destination charge is $890). Scroll down for press releases on the 2014 Ridgeline, Pilot and TL.