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Honda reveals next-gen Fit Hybrid

Psst! Remember late last month when we showed you those Japanese magazine scans purporting to show the next Honda Fit? The ones with the markedly more aggressive snout and Cuisinart-blade alloys? Yup, they were the real deal, but they weren't the standard model, they were images of the new Hybrid. We know this because Honda has just released a handful of images and some details on its forthcoming gas-electric hatchback, and the images line up perfectly.
The big story for the third-generation Fit Hybrid will be the fuel economy, naturally. Honda says it has achieved economy ratings of 36.4 kilometers per liter - 86 miles per gallon - on its home-market cycle, highest among all hybrid models in Japan and a 35-percent improvement over the current Fit Hybrid, a model not sold in the US.
Honda says it has achieved economy ratings of 86 mpg on its home-market cycle.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Scion FR-S pitted against oldtimers RX-8 and S2000

There are very few vehicles available today that compare directly with the Scion FR-S and Subaru BRZ twins. A case could be made for the Mazda MX-5 Miata, and possibly even six-cylinder versions of American coupes like the Ford Mustang. Pretty much everything else is either too expensive or is powered by the wrong set of wheels.
The boys from EverydayDriver on YouTube decided the only fair way to judge the inherent qualities of the Toyobaru twins was to pit them against two standard-bearers of years past: The Honda S2000 and Mazda RX-8. Neither of these cars is an exact matchup, with the Honda boasting a convertible top and the RX-8 offering more practicality via a rear seat and two reverse-opening doors for easier access. What they do offer, however, are similar performance stats and proven reputations for excellent handling.
None of this talk answers the real question, though: Which one wins the comparison test? Scroll down to watch the video, and be prepared for something of a surprise conclusion.