Ex Coupe Auto Am/fm Sunroof Ac Power Optns Only 71k Miles Must See!!! on 2040-cars

Auto blog

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

Glickenhaus's SCG 003 to pack twin-turbo Honda V6?

Scuderia Cameron Glickenhaus has made (or commissioned) two vehicles to date - the P4/5 and the P4/5 Competizione - and is now hard at work on its third. The first was based on the Ferrari Enzo and the second on a Ferrari F430, but the third is being developed independently from the ground up. The question, then, is what engine will it use?
Well now we may have our answer as Jalopnik reports that the SCG 003 (as it's known at the moment) will be powered by a 3.5-liter V6 sourced from Honda, fitted with twin turbochargers and producing in excess of 500 horsepower.
Honda's J35Y engine produces 278 horsepower in the Accord, 290 hp in the Acura MDX and 310 hp in the RLX. It also forms the basis for the HR35TT racing engine which Honda Performance Development puts in its Daytona Prototype, so if the rumors turn out to be true, chances are that's probably the engine in question - with the possible addition of a hybrid electric assist - but we'll have to sit tight to find out for sure.