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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda builds custom Civic Si based on Forza Motorsport design contest

Forza Motorsport games are known for a few things, one of which is the extensive range of customization options available for each car. Gamers have complete control over the look and size of wheels, window tints, paints and decals, as well as various different finishes. For Forza Motorsport 5, players even have access to carbon fiber, gold, chrome, brass and camouflaged finishes.
To celebrate this, Honda held a little contest among gamers that challenged them to prepare a custom Civic Si. The winner would see their design applied to an actual car and shown at the 2014 Chicago Auto Show. This is that car. Designed by Tiffany Labedz, it was one of 170 entries in the Forza Motorsport Civic Si Design Contest. It took the title, with 17,000 votes from members of the Forza community.
Take a look up top for our live gallery, and then down below for the press release and images of the car from the press conferences as well as in Forza Horizon.

2014 Honda Grom motorcycle is a 125cc-shot of awesome [w/video]

My very first turn at the handlebars of a motorcycle came courtesy of an MSF Honda CB125. Despite the fact that it wore a very stern sticker on the tank warning all who rode that it was for instructional purposes only and not for legal sale, I wanted nothing more than to ride it past the cones of my license test and straight home. There was just something about the lightweight, low-power machine that just felt right. Now Honda is giving American buyers the chance to take home something similar. Meet the Grom. Yes, it's basically a sexed-up scooter, but that's fine by me.
There's a fuel-injected 125cc single pushing the fat-tired bike around, and a four-speed gearbox handles shifting duty.The smallish 12-inch wheels give the Grom a bit of a goofball appearance, but the handsome bodywork and gold forks help offset the look. Something tells me this joker is more fun than should be legal. Check out a fun video of the bike in action by scrolling down, and while you're there, you'll find a full press release on all of the new Honda powersports models, including the Grom. You can also head over to the Honda consumer site for more information. The bike will land in showrooms this August with an MSRP of $2,999.