07 Exl Sunroof Dvd Heated Leather Power Doors 3rd Row Bluetooth Alloys 1 Owner on 2040-cars

Auto blog

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Japanese spark plug giant NGK pleads guilty to price fixing, to pay $52M fine

The ongoing investigation by the Department of Justice into price fixing in the automotive industry has nabbed one more company breaking the law. Japanese parts giant NGK Spark Plug Company agreed to plead guilty to a felony count of pricing fixing and bid rigging in the in the US District Court in Detroit. Its punishment is a $52.1 million criminal fine and to continue to cooperate with the DOJ's sleuthing into the problem.
According to the DOJ, NGK conspired to fix prices on spark plugs, standard oxygen sensors, and air fuel ratio sensors on vehicles from major automakers in the US, including the former DaimlerChrysler, Honda and Toyota, in a scheme that ran from at least January 2000 to July 2011. The charge claimed that the company and its co-conspirators held meetings where they agreed on bids and price quotes that were submitted to the automakers.
With the latest plea, the DOJ has caught 28 companies and 26 executives for price-fixing and bid rigging in the auto parts industry, and they have collected $2.4 billion in criminal fines. In 2013, the feds brought nine Japanese suppliers down at once, to collect $740 million. Scroll down to read the DOJ's complete announcement of the case.

Honda CR-Z gets much-needed supercharger

Honda has really taken its time in getting an aftermarket supercharger kit for the CR-Z to enthusiasts in the US. It's finally on sale, though, and it makes you wonder if the hybrid hatchback shouldn't have had it from the day it went on sale.
The supercharger kit developed by Honda Performance Development boosts output from the CR-Z's 1.5-liter, four-cylinder engine to 197 horsepower and 176 pound-feet of torque, according to Honda spokesperson Jessica Howell, an improvement of 67 hp and 36 lb-ft. It also adds an air-to-air intercooler, high-flow fuel injectors, a recalibrated ECU and new air filter for $5,495, before installation. However, the setup only works for six-speed manual transmission models from the 2013 and 2014 model years. If you want to take things even further, HPD is also offering an optional limited slip differential for $1,375 and sport clutch for $640, according to Howell.
Development of the supercharger kit has been ongoing for years. We first saw it on the CR-Z Mugen RZ in 2012 in Japan, in which it barely bumped power to 153 hp. Later at SEMA, Honda improved things to a more respectable 185 hp. Then in 2013, we actually got to drive an early version boasting 190 hp and found it a solid improvement over the stock powertrain. It appears Honda had some further tweaks to get things to the current 197 ponies. More good news: assuming you get the package installed at a dealer, the car maintains the balance of its 5 year/ 60,000 mile Honda limited powertrain warranty.