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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

British Honda CR-V looks tough, gets diesel and 9-speed auto

Honda just took the wraps off of its thoroughly updated 2015 CR-V for the US, with a touch more style and improved powertrain to provide more torque and better fuel economy. In our First Drive, we found that all of the changes really focused the CUV even more towards the desires of its audience of mostly families. European crossover shoppers don't have to wait too long to see these tweaks for themselves and get a few exclusive upgrades of their own.
While US models get a torquier gasoline engine, Europe loves its diesels. Therefore, the CR-V over there benefits from a more powerful 1.6-liter i-DTEC oil-burner that produces 158 horsepower and 258 pound-feet of torque. This new addition is only available on the four-wheel drive version, and it replaces the previous 2.2-liter diesel in the lineup. Also as opposed to the CVT here, there's now an optional nine-speed automatic gearbox across the pond.
According to Honda, the new diesel with a six-speed manual drops emissions by 11 percent compared to its predecessor. Opting for the nine-speed auto makes things 20 percent cleaner in contrast to the previous 2.2-liter CR-V with an auto.

Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.