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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda's next-gen fuel cell concept will debut in LA, along with more Civic updates

Honda is bringing a new concept to the this month's Los Angeles Auto Show called the FCEV Concept. "FCEV" stands for something, and no, it's not "funky chicken earns victory" or other such nonsense - it's short for fuel-cell electric vehicle, a market that Honda has played in, most recently, with its hydrogen-powered FCX Clarity.
The FCEV is nothing more than a styling exercise (click above to enlarge the sketch) for an eventual production fuel-cell vehicle set to hit US and Japanese dealers in 2015 (sorry Europe, you're stuck waiting). It's not heading to LA to tell us anything about the wider application of the technology used in the FCX Clarity, so fans of hydrogen power shouldn't get too excited. Still, the news that Honda is still pondering a wider-spread for its fuel-cell technology is quite exciting.
"The Honda FCEV Concept demonstrates the company's vision for the future of personal mobility and our commitment to developing advanced alternative fuel vehicles. As we work toward the introduction of our next-generation fuel-cell vehicle in 2015, our long-term experience with fuel-cell technologies will help us pave a way towards a zero-emissions future," said Mike Accavitti, senior vice president of American Honda.

2015 Honda CR-V

Predicting the future direction of Honda's compact CR-V would have been difficult based on the Civic-derived model that first arrived on our shores for the 1997 model year. The newcomer, selling alongside the body-on-frame Passport (a hastily rebadged Isuzu Rodeo), was a cute compact crossover with four doors and an awkward curb-side hinged tailgate thanks to its Japanese home-market design. The five-passenger CUV offered generous interior room, but its wheezy 2.0-liter four-cylinder, with an output of just 126 horsepower and 133 pound-feet of torque, required 11.7 seconds to bring the 3,153-pound vehicle to 60 miles per hour. Rear drum brakes didn't help much in the stopping department, but Honda offered safety-minded consumers optional anti-lock brakes on the premium trim.
Nearly two decades after its introduction, the CR-V has matured in spectacular manner. The refreshed 2015 Honda CR-V, now in its fourth generation, is dimensionally within two inches of its ancestor in overall length and nearly identical in height and wheelbase. That consistency of dimension is impressive in this age of size and segment creep, and it stands as a testament to how 'right' Honda engineers got the model's original packaging. Of course, the CR-V hasn't stood still - nearly everything else about the best-selling compact CUV has improved in leaps and bounds.
But Honda is not the only player in this hotly contested segment today, so the automaker has taken the unusual step of updating its fourth-generation model just a few years after its introduction in an effort to keep it seated on the podium. To learn more about the automaker's improvements, and form our own impressions, we spent a day driving the CR-V in sunny Southern California.