~~~2007 Honda S2000~~~no Reserve~~~ on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Honda announces 2015 Pilot Special Edition

Honda doesn't have any exciting new mechanical or aesthetic changes for the 2015 Pilot eight-passenger crossover, but it is adding a new trim level to give families a compromise between the EX and EX-L models.
The new Special Edition trim is available on either the front-wheel or all-wheel drive versions of the Pilot, and it adds Pewter Gray aluminum wheels, a power moonroof, a rear seat entertainment DVD system and Sirius XM radio. Prices come to $33,950 for the two-wheel drive version, after the $830 destination charge, or $35,550 for all-wheel drive after destination.
Prices for the rest of the trims are up $200 over last year, and they all still come standard with remote entry, a rearview camera and Class III trailer hitch. Power is still provided by a 3.5-liter V6 with 250 horsepower and 253 pound-feet of torque with a five-speed automatic. Fuel economy is unchanged as expected with front-wheel drive models rated at 18 miles per gallon city, 25 mpg highway and 21 mpg combined, and four-wheel drive models make 1 mpg less at 17 mpg city, 24 mpg highway and 20 mpg combined. Scroll down to read the official release.

2014 Honda Grom motorcycle is a 125cc-shot of awesome [w/video]

My very first turn at the handlebars of a motorcycle came courtesy of an MSF Honda CB125. Despite the fact that it wore a very stern sticker on the tank warning all who rode that it was for instructional purposes only and not for legal sale, I wanted nothing more than to ride it past the cones of my license test and straight home. There was just something about the lightweight, low-power machine that just felt right. Now Honda is giving American buyers the chance to take home something similar. Meet the Grom. Yes, it's basically a sexed-up scooter, but that's fine by me.
There's a fuel-injected 125cc single pushing the fat-tired bike around, and a four-speed gearbox handles shifting duty.The smallish 12-inch wheels give the Grom a bit of a goofball appearance, but the handsome bodywork and gold forks help offset the look. Something tells me this joker is more fun than should be legal. Check out a fun video of the bike in action by scrolling down, and while you're there, you'll find a full press release on all of the new Honda powersports models, including the Grom. You can also head over to the Honda consumer site for more information. The bike will land in showrooms this August with an MSRP of $2,999.