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Honda signs on as Pikes Peak sponsor, race participant

Honda plans to storm the Pikes Peak International Hill Climb on June 30, entering ten cars in nine classes at the race to the sky, and signing on as a corporate sponsor. Part of the company's return to grassroots racing - if that's what you can call factory-backed efforts - the banners of Honda R&D and Honda North America will fly on these entries: a first-gen Acura NSX, an Acura TL SH-AWD, Honda CR-Z, Honda Fit EV, one CRF450R and two CRF250R motorcycles, a CBR1000RR motorcycle and a TRX450 ATV.
One more entry, details of which are to be announced later, will be driven by IndyCar pilot Simon Pagenaud of Schmidt Hamilton HP Motorsports. LoveFab (pictured above during practice last year) will be there with its new, NSX-based Enviate, but as a privateer entry.
Honda's been to the mountain before, with high-powered gear in 2012 and record-setting EVs in 1994 and 1999, but it's never made noise like this. Have a read of the press release below for more info.

Honda launches new Fit in Japan, has big expectations for North America

Honda has officially launched the Fit sub-compact in its home market, ahead of its eventual arrival in North America. The third-generation Fit is wildly important for Honda, with the company's president, Takanobu Ito, saying, "This is the most important model."
The third-generation Fit is a ground-up reworking of the car that we've come to know. It will pioneer Honda's new design language, Exciting H Design (seriously) and will also be the very first Fit to be manufactured in North America. Thanks to a Mexican factory that is scheduled to open in the spring of 2014, Honda will be able to produce 200,000 Fits for the North American market in North America, saving the brand a huge amount of cash.
As for that Exciting H Design, it's meant to be sleeker and more modern, according to Automotive News. It's not bad looking, but the overall design is far less important than what's under that hood. The vehicle you see above is a Fit RS, which has quite a resemblance to the rumored Fit Mugen. There's not a lot of detail on this model, but based on looks alone, we certainly hope it'll be coming to the North American market - it'd make a great Fit Sport. A hybrid variant will also come to the US market, and that car is returning impressive numbers on the Japanese cycle: 86 miles per gallon so far, thanks to the combination of an 1.5-liter, Atkinson-cycle, four-cylinder engine and a seven-speed, dual-clutch transmission. That's a 35-percent improvement over the current, JDM Fit Hybrid.

Honda Civic Tourer Concept shows the shape of European things to come [w/video]

Honda will be expanding its European Civic range this year, and our first glimpse at the shape of things to come arrives in the form of this Tourer Concept at the 2013 Geneva Motor Show. According to Honda, this swoopy concept provides a look at the upcoming Civic Tourer production model, which is set to be revealed in Frankfurt this September.
The Tourer Concept very obviously builds on the design groundwork set by the latest Civic hatchback when it first debuted in 2011. That means there are sharp, angular elements found up front and a sloping roofline that rakes down at the rear. Combine that with the large, concept-spec wheels and the funky front lighting elements, and what we have here is a really attractive little wagon - something that will no doubt battle the new Toyota Auris Touring Sports and Volkswagen Golf Variant that are also making their debut here in Switzerland.
It goes without saying, but don't expect to see this Euro Civic show up in the United States anytime soon. After all, we have the "there, I fixed it" 2013 sedan and coupe to keep us happy. Scroll down for all of the wagony details, including a video.