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Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

Hyundai, Porsche top J.D. Power APEAL study

Just as they did in the Initial Quality Study, Porsche and Hyundai have taken the premium and non-premium crown, respectively, for the 2014 J.D. Power APEAL study. This is the tenth consecutive year for that Porsche has been rated the best premium make in the APEAL study, which attempts to figure out how pleased owners are with their purchases. For 2014, it asked 86,000 owners of MY2014 cars to rate their vehicles in 77 different categories 90 days after their initial purchase. The resulting figures were plugged in deliver the APEAL score, which is rated on a 1,000-point scale.
The industry average sits at 794 points for 2014, although that's a one-percent decline over last year's rating. In this year's study, premium brands averaged 840 out of 1,000, while non-premium makes average 785. For their part, Porsche netted an impressive 882 points, while Hyundai earned an 804. Interestingly, only four non-premium brands (Hyundai, Ram, Volkswagen and Mini) finished above the industry average for 2014.
It's also interesting to see the clear delineation between premium and non-premium brands, with an eight-point gap between the non-premium champ, Hyundai, and the lowest-rated premium brand, Volvo.

Hyundai shows Walking Dead Veloster Zombie Survival Machine at Comic-Con

The Walking Dead, the hit zombie apocalypse show on AMC, has enjoyed a marketing tie-in with Hyundai for two seasons now. If you've watched the show, you'd no doubt seen Rick Grimes, his sociopath-in-training son Carl and emerging hero Glenn Rhee avoiding the dead behind the wheel of a light-green Hyundai Tucson. That relationship expanded beyond the show when Hyundai brought an Elantra Coupe-based Zombie Survival Machine to last year's San Diego Comic-Con.
For this year's Comic-Con, the new Zombie Survival Machine is just a touch faster, funkier and deadlier. Based on a Hyundai Veloster Turbo and built by Galpin Auto Sports to decapitate as many Walkers as possible, this four-door hatch has been heavily modified. The headlights, taillights and windows are all protected with a combination of wrought iron and chainlink fencing. There's also plenty of armor on the body panels.
Passive zombie killing features abound, like the "horde plow" on the front bumper and sawblade grille. But by and large, the majority of the Veloster Turbo Zombie Survival Machine's offensive power comes from a combination of firearms and chainsaws. A .50-caliber machine gun is mounted on the roof, along with a pair of assault rifles on the hood. Each door features blades along the base and a machine gun. Melee weapons can be found in the back, including a spiked baseball bat or katana.