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Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

2015 Hyundai Sonata Eco nets 38 mpg from 1.6L turbo, 7-speed DCT

The wholly renewed 2015 Hyundai Sonata is on the verge of launching here in the United States, but it appears there's a bit more to the story first told at the New York Auto Show earlier this year. Hyundai has just revealed the first images and details of the Sonata Eco, a new entry in its midsize sedan lineup that combines a small, turbocharged engine and dual-clutch transmission to achieve an estimated 28 miles per gallon in the city and 38 mpg highway.
That new powertrain is Hyundai's 1.6-liter turbocharged inline-four, rated at 177 horsepower and 195 pound-feet of torque. That power is sent through a new, seven-speed dual-clutch 'box - the first gearbox of its type in the segment. Hyundai points out that the Sonata Eco's 32 mpg combined rating offers a 10 percent improvement over the 2015 Sonata SE with its 2.4-liter naturally aspirated inline-four.
38 mpg highway is pretty impressive, especially considering rivals like Toyota's electrified Camry Hybrid musters up only one better, with 39 mpg on the highway (though its 43 mpg city fuel economy is, obviously, much better). And while Hyundai still has not detailed news about a next-generation Sonata Hybrid, we've heard the company is still committed to offering one.

Hyundai teases updated Equus before Big Apple debut

The digital ink has yet to dry on some of our Geneva Motor Show coverage, and we're already shifting gears getting ready for the New York Auto Show. To help get us in the New York state of mind, Hyundai has released this shadowy image hinting at the refreshed 2014 Equus that it will be unveiling at the end of the month at NYC's Javits Center.
While we can't make out any major changes in this single image, Hyundai promises at least 30 updates to its flagship sedan including improvements to styling, cabin materials and ride and handling as well as advancements in advanced safety features and "driver technology displays." If we had to guess, the latter sounds like it might be something along the lines of a digital, reconfigurable gauge cluster. The only major difference we can actually see in this image are the new multi-spoke wheels, but we're sure Hyundai will be dropping some more hints before the official introduction on March 27.