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Hyundai to launch European performance sub-brand

Hyundai has quickly emerged from the sidelines as one of the biggest players in the industry, outselling rivals left, right and center. Still, a dedicated performance division is still something that separates it from the big boys. Now, according to the latest reports, that's just what it's getting.
After setting up its own Nürburgring test center and gearing up to launch its assault on the World Rally Championship, the next step in the ramping up of Hyundai's performance credentials - in Europe, especially - will reportedly be to set up its own performance division along the lines of what Nissan has done with Nismo.
The first product in Hyundai's new European performance portfolio is expected to be a version of the next i20 hatchback that's set to launch in 2015. That in turn will be used as the basis for the company's next WRC challenger, to replace the upcoming model, pictured above undergoing testing. After that it's anyone's guess, but performance versions of the Veloster, Genesis Coupe and Elantra could be in the cards.

Hyundai Elantra's alleged unintended acceleration sends teen, police on a 113-mile ride

Back in December, one North Texas teenager received a quick lesson in car control at the hands of his 2011 Hyundai Elantra. Elez Lushaj called police, after he says his car accelerated to nearly 120 mph on Highway 183 unintentionally. Dispatchers urged the 16-year-old driver to try everything from turning the car off to standing on the brakes and putting the car in neutral, but Lushaj told them nothing was working. Flummoxed, police simply did their best to warn traffic away from the speeding compact with the hope that the car would eventually run out of fuel.
Before that could happen, Lushaj lost control on Interstate 30 after some 90 minutes as he attempted to avoid a semi truck. The Elantra rolled four times, leaving the driver conscious but with several broken bones. Police commended Lushaj for keeping the car on the road and away from population centers for as long as he did.
Hyundai, meanwhile, said that it hasn't heard anything on the case. Spokesperson Jim Trainor reported to WFAA that it was "extremely unlikely for simultaneous and spontaneous total system failures for the brakes, accelerator and transmission to occur at the same time" and notes that Hyundai would like to investigate, but this is the first they've heard of Lushaj's wild ride. You can watch a local news report on the incident below for more information.

Business booming for Hyundai in 'Bama, new production record set

Although it may be a distinction of mild importance on a global scale, Hyundai announced that last month it set an all-time sales record for the month of April. Digging a little deeper, Hyundai-Blog - an enthusiast site not affiliated with the South Korean automaker - is reporting that another record was set: to go along with 63,315 total sales in April, Hyundai Motor Manufacturing Alabama assembled a record 37,372 Elantra and Sonata sedans.
This doesn't mean that half of Hyundai's April sales came from the Montgomery, AL plant, but it's still a telling sign of just how important this new factory is. The Elantra and Sonata are by far Hyundai's most popular models, accounting for almost 63 percent of all Hyundai sales so far in 2013. Congrats on the achievement, Hyundai.