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Next Hyundai Genesis to get HTRAC all-wheel drive

Hyundai's Genesis sedan has been quite the sales success since it first launched in 2008 as a 2009 model, but its rear-wheel drive nature has limited its sales appeal in cold-weather states versus competitors like Audi, BMW, Cadillac and Mercedes-Benz, all of whom have offered all-wheel drive in their lineups for years now. We've been hearing that Hyundai has had plans to remedy this shortfall for some years now, and we finally have official confirmation that four-corners-driven traction is coming for the second-generation Genesis.
Dubbed "HTRAC," Hyundai isn't saying much about the new system, other than noting it will offer "select driving modes for a sophisticated and tailored driving experience" and that it will also electronically control the torque split between the car's front and rear axles. HTRAC was developed all over the world, including on the Nürburgring and on Korea's Yeongam Formula One circuit, as well as winter testing in Europe. Oh, and in case you didn't already figure it out for yourself, the "H" in the name stands for "Hyundai" and "TRAC" is short for "Traction."
No word yet on when the system will become available, but Hyundai promises that the second-generation Genesis will make its world debut in its home market later this year. Although no official images or further details have been revealed yet, an undisguised look at the 2015 sedan came to light yesterday, suggesting a reveal is imminent.

Hyundai reveals flying car among other wacky concepts [w/video]

Hyundai has held an IDEA festival for the past three years that gives its engineers a break from seat belts, and electrical harnesses and wheel arch moldings. Each festival serves up a theme for personal mobility, after that there's no limit - competing teams can come up with anything that serves the theme and are encouraged to get creative.
That's how you get concepts like the E4U 'egg car' (pictured); a single-stander mode of transportation that channels Mork from Ork. The oddest thing about the egg is not the yellow shell but the helmet the 'driver' wears. Other ideas included a flying car with 16 (!) rotors, a bicycle that could serve as a spare tire and a car with five joints. Although most appeared totally impractical, all were totally cool.
This year's festival is in the works, the theme being the rather ambiguous "R&D for customers," the point is apparently to come up with concepts that Hyundai customers might actually use. There's a video with scenes of last year's festival and a press release below (our vote goes to the Pandora).

Hyundai mulling four-door coupe model, V8 or V6 turbo for next Genesis Coupe

Hyundai is showing no signs of slowing down, with plenty of new product in the pipeline. This, according to a recent Automobile magazine interview with John Krafcik, CEO of Hyundai Motor America.
Krafcik admits the Korean automaker is considering adding a four-door coupe to its lineup, possibly sharing some design elements of the HCD-14 Concept (shown above in Detroit). The brand's flagship Equus luxury sedan will receive a mild refresh, bowing at the New York Auto Show, and an updated Sonata is expected to follow on its heels. The executive dismissed suggestions of an upcoming current-gen V8 Genesis Coupe, saying the present platform cannot accommodate a V8, but an eight-cylinder engine or a turbocharged V6 is a possibility for its eventual successor.
Check out what the CEO had to say about Audi, why the new Honda Accord has Hyundai reconsidering a technology, and read a followup on the company's fuel-economy fiasco in the full interview at Automobile.