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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti Q80 Inspiration concept is bringing its sexy back to Paris

A little over a month ago, Infiniti hinted at a new concept car it was apparently lining up for the upcoming Paris Motor Show. Then a few weeks ago it showed us a little more. But now, we're getting our best look yet at the new showcar.
Called the Q80 Inspiration, the concept takes the form of a four-door fastback - something along the lines of the Porsche Panamera or Audi A7, but with Infiniti's signature swoopy lines. Created to serve as "a design and technological highlight to which Infiniti's four worldwide design studios will refer regularly in coming years," the Q80 Inspiration may be more design study than pre-production prototype. But the concept is to be taken, according to the statement below, "as clear intent to have an entry into the newly defined premium fastback segment."
Incrementally larger than the Panamera in every dimension but height, the Q80 features a teardrop greenhouse, with four doors opening "portal style" into a four-seat cabin done up in carbon fiber, aluminum and leather. Watch this space for more as Infiniti continues the gradual reveal of its new show car as its debut in Paris approaches apace.

2014 Infiniti Q50 priced from $36,450*

With the 2014 Infiniti Q50 going on sale this summer, Infiniti has finally released pricing for its all-new and newly named sedan. In base form, the Q50 will start at $36,450 (*including $905 for destination and handling), which represents a drop of $900 compared to the current G37 Sedan.
In standard form, the Q50 is available in base, Premium and Sport trim levels with each offering the option of all-wheel drive for an additional $1,800. All gas-only Q50s come with the automaker's excellent 3.7-liter V6 engine, but stepping over to the Q50 Hybrid gets you a smaller 3.5-liter V6 paired with an electric motor. The Q50 Hybrid, which is available in Premium and Sport trim levels only, will begin at $43,700 for a rear-wheel-drive Sport model.
Potential buyers who preorder and ultimately purchase a Q50 during the unspecified "program period" will also get a free iPad mini. Scroll down for the official press release breaking down all trim levels and price points.