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Infiniti announces pricing for 2014 QX60 and QX70

With the exception of the G37, customers walking into Infiniti showrooms this summer are going to see a bunch of different names pop up as the automaker switches to its new Q-for-car and QX-for-crossover/SUV naming convention for 2014. The first of these renamed models are the 2014 QX60 (which replaces the JX) starting at $41,550* and the 2014 QX70 (which replaces the FX) priced at $44,950* (*prices do not include $995 for destination), and both are on sale now.
Compared to the outgoing models, the new QX60 (seen above, click to enlarge) lineup starts $300 more than the outgoing JX models (base and AWD), while pricing for the QX70 will remain the same as the trio of 2013 FX models (FX37, FX37 AWD and FX50). What is still unclear is how much the all-new QX60 Hybrid model will cost or how much option and package pricing will change, if any. Scroll down for more info on the new QX60 and QX70 crossovers.

2015 Infiniti Q70 stretches out in NYC

Infiniti released its refreshed Q70 (the car formerly known as "M") in New York this morning. The luxury sedan is brings with it, quite literally, a big change: it's now the only vehicle in its segment to offer both long- and short-wheelbase options here in the US (other automakers do this in China). Currently, the two-wheelbase sedan strategy is exclusive to the ranks of fullsize players like the BMW 7 Series, Audi A8, etc.
Infiniti has elongated the standard Q70's wheelbase from 114.2 inches to 120.1 inches, in doing so lengthening the car 7.3 inches overall. For the sake of comparison, a standard wheelbase Audi A8 runs 117.8 inches, so the Q70 is no slouch. The extension mostly benefits rear-seat occupants, who are treated to an extra 5.6 inches of legroom. We think the enlargement improves the car's aesthetic, as well.
In addition to the long-wheelbase option, there are a few other tweaks in store for 2015. New head and taillights are the biggest changes, with full LEDs in the back and LED accents in front. Aspects currently seen on the smaller Q50 are evident, as well, such as the "double-arch" grille that comes with mesh-finish inserts. The fascia also includes a new front bumper with integrated foglights. Interior changes seem to be fairly minimal, but that's not necessarily a bad thing. The outgoing Q70 had a spacious (if dated), luxurious cabin with all kinds of high-quality materials.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.