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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

Infiniti QX70 drops V8 for 2015, holds line on pricing

QX70 was the only application for the 5.0L, making it a tough sell in the boardroom.
It was always easy to chuckle a bit at Infiniti's branding of its FX crossover as a "bionic cheetah" - until you drove the thing. It was something of a revelation when it came on the market in late 2002 - certainly visually, but also in terms of performance, particularly in V8 guise. The Porsche Cayenne burst on the scene at the same time, and between the two of them, they vividly illustrated that the idea of a performance utility vehicle wasn't the oxymoron it first appeared to be.

Infiniti previews new Q80 Inspiration concept ahead of Paris debut

A couple of weeks ago, Infiniti released a teaser and brief statement on a new debut it had in store for the upcoming Paris Motor Show, and the Japanese luxury marque is now giving us a bit more to chew on.
Previewed in the slightly more revealing teaser image above is the Infiniti Q80 Inspiration concept, a "low-slung, ingeniously aggressive four-passenger fastback" that hints at a new flagship model from Nissan's luxury division that the automaker says is meant "to demonstrate to the premium world just how Infiniti aims to play its part."
Sounds promising, though we'll still have to wait a bit to find out more, so watch this space. In the meantime you can scope out the brief statement in the press release below.