2003 Infinity Qx4 on 2040-cars

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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti QX80 refreshed for 2015, range-topping Limited trim added

Alongside the updated Q70, Infiniti has refreshed its fullsize SUV, the QX80, for the 2014 New York Auto Show. Like its freshened sedan, the QX80 is full of incremental styling tweaks typical of a mid-cycle update like this. Also like the Q70, there's a new member of the QX80 family for the 2015 model year.
But first, the overarching changes for the QX80 range. As we said, this is pretty standard fare, with new headlights and taillights and a restyled grille designed to fit the full-sizer in with the most recent Infiniti design language. Full LED headlights, turn signals and fog lights should provide a bit more illumination, while the mesh inserts on the "double-arch" grille remind us of the Q50. Still, this is a rather bulbous, inelegant piece of design in our eyes. Out back, the shape of the taillights has been tweaked, and they now sport LED illumination. The new rear bumper is larger, as well.
In the cabin, upgrades are similarly sparse. There are a few new tech items, like automatic high beams and predictive forward collision warning. Overall, though, this is the same wood-and-leather-lined cabin Infiniti has been selling for the past few years.

Next Infiniti FX to gain interior volume

The Infiniti FX, soon to be renamed QX70 thanks to the Japanese brand's convoluted naming scheme, is currently in the midst of its second-generation. And while we like the compact, sporty crossover's driving character a lot, it lacks the "utility" part of the CUV moniker. That lack of cabin space will be addressed in the future, though.
Automotive News recently sat down with Nissan's global design boss, Shiro Nakamura, to talk about the future of what he called "the icon of Infiniti." And while Nakamura-san admitted the FX/QX70's worth to the brand, its sales have long been something of a disappointment. "Exterior and styling-wise, it's very strong as an icon. But to be honest, its sales volume has not been as big as we wanted," a reality Nakamura believes is due largely to its tight cabin relative to its competition.
Finding the right balance might be difficult, though. The FX/QX70 is selling extremely well in both China and Russia, according to Nakamura, because of its looks. Altering that style in order to increase interior space risks alienating a new and important group of buyers for Infiniti. The designer put it best when he told AN, " It is selling well in China and Russia because it stands out. So we want to maintain that striking look." As it stands, we'll likely be living with the current vehicle for a few more years - AN doesn't expect the third-generation of the FX/QX70 to arrive until 2015 or 2016.