1969 Jaguar Xke 2+2 on 2040-cars

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Comedians In Cars Getting Coffee season 2 opens with Sarah Silverman and Jag E-Type

Season Two of Jerry Seinfeld's Comedians in Cars Getting Coffee kicked this week in style. How much more style is there to be had than in a 1969 Jaguar XKE, after all? This time around, Seinfeld and Sarah Silverman spend some time driving around in the "slinky, sexy" Jag, talking comedy and then grabbing breakfast.
In addition to the kickoff of the show's second season, this episode also represents the start of a 24-episode sponsorship with Acura. The original deal promised short ads at the beginning and end of each episode, but this time around, Seinfeld "stumbles upon" a 2014 Acura RLX, which is obviously - and admittedly - the work of product integration. Scroll down to watch Seinfeld and Silverman exchange banter with the Jag's beauty as a happy backdrop.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar F-Type Project 7 takes the D-Type to the 21st Century

One of the many big name debuts during the 2014 Monterey car week is this, the Jaguar F-Type Project 7, a stunning roadster inspired by Jaguar's legendary, finned D-Type sports car.
The Project 7 expands on the already appealing F-Type Convertible formula, further boosting the Jaguar Land Rover 5.0-liter, supercharged V8 to its most potent form yet - 575 horsepower - making this the most powerful production Jag in history. So equipped, the Project 7 is more cheetah than jaguar, roaring to 60 miles per hour in a rapid 3.8 seconds before reaching its electronically limited peak speed of 186 miles per hour.
Prices for the F-Type Project 7 start at $165,000, with customer deliveries slated begin in spring of 2015.