2003 Jaguar S-type Base Sedan 4-door 3.0l on 2040-cars

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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar XE bares its claws in 74 images [w/video]

The XE may prove to be the most vital new model to Jaguar's expansion. But to date we've only really seen it in top-spec, supercharged XE S form. That ends right here and now, however, as Jaguar releases details, photos and even a brief video clip showing the entire range - including those most customers are bound to buy.
Globally speaking - or at least in its home market - Jaguar will offer the XE with five different engines and in four different trim levels. The new Ingenium engine family includes two diesels and two turbocharged gasoline options along with the top-of-the-line supercharged V6 that will serve as the XE's performance flagship model, at least until a new SVR version comes along. Both six-speed manual and eight-speed automatic transmissions are on offer, and overseas buyers will also be able to choose between base SE, mid-range Prestige, opulent Portfolio, dynamic R-Sport and range-topping S trim levels.
Of course not every engine is available in each trim level and with either transmission, so instead of 40 combinations we're looking at 22. Once the XE reaches American showrooms, we'll likely be looking at even fewer, as we're not expecting the manual and diesel versions to be offered Stateside. Stay tuned as well for our live impressions from the floor of the Paris Motor Show. But in the meantime you can scope out all the details and UK specifications in the press release below, along with the short video and the gallery of 74 high-resolution images above.

Jaguar readying a pop-top F-Type Coupe? [w/poll]

Typically convertibles are spun off of coupes, but sometimes it goes the other way. Like the Porsche Cayman that was based on the Boxster, the Lotus Exige spun off of the Elise, and the Jaguar F-Type, which arrived as a roadster before the coupe debuted. But if the latest reports are to be believed, Jaguar could be planning something in between.
According to Auto Express (which has, mind you, been known to stretch the rumors out some), Jaguar is toying with the idea of offering a partial convertible version of the F-Type - something Porsche would call a Targa (and which we would too if Stuttgart weren't so litigiously protective of the name). The additional roof configuration would give the F-Type three body-styles, giving its customers more choices.
It wouldn't be the only sports car to offer three roof options: There's the Porsche 911, of course. Ferrari once offered GTB, GTS and Spider versions of the 348 and 355. The Chevy Corvette has been offered in all three forms, as was the Pontiac Solstice many moons ago. But that kind of variety in roof configurations has become scarce. Jaguar's decision reportedly depends on whether it can make the business case or not. Do you think there'd be enough demand for a lift-roof F-Type?