2003 Jaguar S-type Base Sedan 4-door 3.0l on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2014 Jaguar XFR-S Sportbrake is one hot hauler

Oh look, another super-hot wagon that won't be making its way to the US. Awesome.
Actually, in all honesty, it really is awesome. Meet the Jaguar XFR-S Sportbrake, a red-hot (or blue-hot?) version of the rakish XF wagon that originally bowed at the Geneva Motor Show back in 2012. The formula here is pretty much plug-and-play: take the 5.0-liter supercharged V8 from the XFR-S and shove it in the wagon body, and add all of the necessary visual flair fitting of a properly powerful Jag. The end result is an estate that packs 542 horsepower, 502 pound-feet of torque, and the ability to sprint to 60 miles per hour in a scant 4.6 seconds. Meow.
This Jaguar joins a growing segment of ultra-hot wagons in Europe, rounded out by offerings like the Audi RS6 Avant and the Mercedes-Benz E63 AMG longroof - the latter of which you can actually buy in North America. Sounds like the sort of comparison test we'd love to facilitate. Guess we'll have to leave that to our friends at Autocar, though.

Jaguar Land Rover offers (some) detail about new Ingenium engine

Jaguar Land Rover officially announced its Ingenium family of engines with the unveiling of the 2.0-liter version in the Jaguar XE concept at the 2014 Geneva Motor Show, but it kept details very thin at the time. All we knew was that the new turbocharged mills could be configured to use gasoline or diesel, and be positioned longitudinally or transversely. Months later, JLR is finally letting some more info slip about its new baby, but there are still some big questions to be answered.
For the Ingenium project, Jaguar Land Rover gave its engineers a clean sheet of paper and told them not to worry about using any previous parts or machinery. In the end, the designers came up with a family of turbocharged, aluminum-block engines based around modular, 500cc cylinders to allow it to grow or shrink as the market demanded. The layout was also made adaptable enough to incorporate hybrid drivetrains, if needed. "Being configurable and flexible are the two key strands of Ingenium's DNA because we have future-proofed our new engines from the outset," said said Ron Lee, the company's director of Powertrain Engineering.
To maximize efficiency, Jaguar promises that all versions of the Ingenium engines come with computer-controlled, variable oil pumps and water pumps to use only as much energy as needed. They also get direct injection, roller bearings for the cams and stop/start. The diesel version alone has 17 percent less internal friction than the mill it replaces, the company claims. JLR is also promising class-leading figures for Ingenium's torque and horsepower too, but it's not giving away those specs just yet.