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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar builds F-Type to support Tour de France team [w/video]

The Tour de France is typically a two-wheeled affair, dominated by cyclists yearning to capture the prestigious yellow jersey. While the 2014 event winds its way through Europe, Stage 20 will see an altogether different conveyance wind along the route between Bergerac and Périgueux - the Jaguar F-Type Coupe.
As part of its partnership with the British cyclists of Team Sky, Jag has enlisted its new Special Operations division to build a one-off F-Type Coupe, based on the 550-horsepower, supercharged R model.
SpecOps has removed the rear glass and come up with a creative solution to mount a pair of Team Sky's racing cycles in the back. Aside from that upgrade, the cabin boasts new upholstery in the colors of Team Sky's traditional livery. A separate power supply has been established below the bikes in what's left of the trunk, which provides juice for a set of radios and microphones, so that the team's director can communicate with the riders.

Jaguar to finish building six remaining Lightweight E-Types

Back in February of 1963, Jaguar set about making a small run of lightweight E-Types. It recrafted the bodywork out of aluminum, shoehorned in a 3.8-liter straight-six with an aluminum block, stripped out the interior, removed the chrome trim and fitted lighter-weight side windows. The result was a 250-pound reduction in curb weight and a commensurate increase in performance, especially evident on the race track. The company originally set about building 18 examples, but only managed 12. The remaining six were allocated chassis numbers, but were never built. That is, until now.
Fifty years since the last of the original 12 lightweight E-Types were completed, Jaguar has announced that it is preparing to resume production and complete the final six examples. The company has assigned its top craftsmen to the job, who will build the half-dozen continuation Lightweights to the same exact specifications as the original dozen. Former sister-company and perennial arch-rival Aston Martin undertook a similar task (or at least authorized Zagato to do so) when it sanctioned four continuation examples of the original DB4 GT Zagato based on original chassis numbers in 1988, and another two based on original body shells and stock DB4 chassis in 1992.
Jaguar has not yet announced pricing and availability for the continuation Lightweights, but the first old-is-new example is set to debut this summer, whereupon Coventry will release further details. You can bet, though, that each one will be snapped up rather quick at just about any price the British automaker cares to put on them.