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Autoblog Podcast #339

Farewell, Zach Bowman; Pikes Peak 2013; Datsun; 2014 Ram lineup
Episode #339 of the Autoblog Podcast is here, and it's the last rodeo for Zach Bowman before he departs for other pastures. The crew this week consists of Dan Roth, Zach Bowman and Jeff Ross, who talk about the astounding records set at this year's Pike's Peak hill climb, the return of the Datsun brand name and the recently-announced 2014 Ram truck lineup. Of course, we start with the garage and end with your questions and comments. For those of you who hung with us live on our UStream channel, thanks for taking the time. You can follow along after the jump with our Q&A. Thanks for listening!
Autoblog Podcast #339:

2014 Jaguar XJL AWD 3.0

A bit of British nobility floods the senses when piloting the 2014 Jaguar XJ. It's an emotional rush, a perception based on physical surroundings that influence the mind in much the same manner that a stein of pilsner tastes best when consumed in a German beer garden and no sand is softer than that found on a warm Caribbean beach. Jaguar has been assembling cars for nearly 100 years, and few automakers are as equally adept at capturing aristocracy and timelessness within the rich cabins of their luxury offerings.
Jaguar would have no concern if it were the only game in town, but that's far from the truth. The premium full-size luxury segment, which includes vehicles hovering just under or at the six-figure mark, is a contentious grouping that includes the Audi A8, BMW 7 Series, Lexus LS, Mercedes-Benz S-Class and Porsche Panamera. Each of those brings its own game to the battle, and none are easy to dismiss.
To better understand the British perspective and evaluate its latest offering on a land without royalty, I recently spent a week with a long-wheelbase, all-wheel-drive Jaguar XJ in Southern California.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.