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Jaguar considering lightweight F-Type Club Sport?

In the market for a Jaguar F-Type? Then let us commend you, first of all, on your good taste. But you've got a difficult decision ahead of you: Do you go for the power of the V8 or the lighter weight of the V6? It's a tough call, even if the ~$30k range in price from the entry model to the flagship doesn't phase you.
Well, to make the decision easier (or potentially more difficult), Jaguar is said to be looking into yet another tempting option: that of a lightweight Club Sport model. Tipped to be based on the coupe (and not the heavier roadster), the F-Type Club Sport would allegedly shed a good 400 pounds or so off the curb weight, not so much through the removal of one component or another but through a "holistic" approach that would call on all aspects of the car to play their part in ditching excess weight. That could mean everything from carbon-fiber body panels to a stripped-out interior denuded of sound-deadening materials and creature comforts, says Auto Express.
In developing the rumored F-Type Club Sport, Jaguar is apparently facing a similar dilemma to what buyers are pondering: will it base the track-focused model on the top-of-the-line F-Type R, with its 5.0-liter supercharged V8 driving 542 horsepower to the rear set of lighweight alloys but weighing down the schnoz? Or should it try to get more power out of the lighter 3.0-liter supercharged V6, which currently nets 340 hp in base form and 380 in S spec? Let Jag know what you'd do by leaving your thoughts in Comments.

Jaguar to offer high-performance SVR models like Land Rover?

At the Goodwood Festival of Speed this past weekend, Land Rover previewed its upcoming performance version of the Range Rover Sport. Only instead of wearing the R-S badge that adorns the most hardcore of Jaguar models, the performance SUV from JLR's Special Operations unit introduced the letters SVR. And now, it seems that badge is here to stay.
Following the Range Rover Sport SVR, a new report from Motor Authority now says that Jaguar Land Rover will use those letters to distinguish the top-of-the-line performance models from both marques moving forward. As such, we might expect SVR models of the upcoming Jaguar XE compact sedan and Land Rover Discovery Sport, as well as potential new performance models based on the new F-Type and next-generation XF.
If accurate, the move would seem to separate Jaguar in particular from the R-S badge that has adorned performance models like the XFR-S and XKR-S. Both Audi and Porsche use the letters RS to distinguish its most hardcore models as well (e.g. Audi RS7 Sportback and Porsche 911 GT3 RS). Whether the similarity was a factor in shifting to the SVR moniker, we don't know, but either way, we welcome the arrival of a new generation of Jaguar and Land Rover performance models - especially if they pack the 575-horsepower version of the company's ubiquitous 5.0-liter supercharged V8. Not incidentally, that delicious powerplant gained a couple of new engine bays to call home at Goodwood as well - it's not just found in the forthcoming Range Rover Sport SVR, it's found a home in the F-Type Project 7, too.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.