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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jay Leno's Garage drives Steve McQueen's 1956 Jaguar XKSS

Steve McQueen might be the coolest American male of the 20th century. With movies like Bullitt and Le Mans, McQueen established himself as the king of cool of his era, and on the list of actors you would pick for a fantasy racing team - he or Paul Newman are the natural first choices. The latest Jay Leno's Garage video highlights one of McQueen's most special cars - a 1956 Jaguar XKSS.
Just 16 XKSS models were made because a fire at the Jaguar factory halted production. It was meant to be a street version of the company's very successful D-Type racer, with a modified version of its 3.4-liter straight-six-engine and a four-speed manual gearbox. McQueen clearly had an eye for great vehicles. He drove his Jag around Los Angeles years after it was a cutting-edge piece of technology. Since then, it became part of the Petersen Automotive Museum in LA. Autoblog's The List even took a ride in it when the show visited the museum.
The XKSS is one of the pinnacles of automotive design of the '50s, and its association with McQueen makes this example even more extraordinary. Leno is in love with the car from the moment he sees it, and it's hard to argue with him. Between its emphasized curves and raspy exhaust, this is one sexy Jag. Scroll down to get an eyeful and earful from one of McQueen's favorite cars.

2014 Jaguar XJR

Jaguar In Its Purest Form
Jaguar has spent a lot of time, money and engineering effort refocusing itself for the modern world. In 2006, the current XK replaced the former XK8 and introduced a new aluminum-intensive chassis architecture to Jaguar's portfolio, and two years later, the XF whipped up a similar overhaul to its classical styling department.
The next major revision came in 2009, with the introduction of the achingly attractive and completely new XJ sedan, and this step struck us as the biggest improvement yet; not only was Jaguar's flagship built atop a cutting-edge platform, it boasted a newfound sense of style that pointed toward the future while still echoing the brand's storied past. This trend has continued most recently with the two-door F-Type that we've already grown quite fond of.