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Jaguar lifts the tailgate on XFR-S Sportbrake

In the market for an amped-up Jaguar? Look for the letter R, adorning such performance models as the XFR and XJR sedans, the XKR coupe and convertible and the new F-Type R. But if it's bonkers performance you're after, you'll want to add the letter S into the mix as well. Jaguar uses the letters to connote its most hard-core performance variants like the two-door XKR-S and four-door XFR-S. And now it's applied them to the XF wagon as well, skipping the R treatment and going straight for the new XFR-S Sportbrake.
Leaked just the other day and headed for the Geneva Motor Show, Jaguar has now revealed its new power wagon in full. The XFR-S Sportbrake packs Coventry's ubiquitous 5.0-liter supercharged V8 engine boasting 542 horsepower and 502 pound-feet of torque. That's the same version that powers the XKR-S and XFR-S sedan (not to mention the F-Type R and XJR), and drives the rear wheels through an eight-speed automatic to rocket the estate to 60 in 4.6 seconds and on to an electronically limited top speed of 186 miles per hour.
That may be pretty quick, but doesn't quite stack up to the Mercedes-Benz E63 AMG S-Model 4Matic Estate whose 5.5-liter twin-turbo V8 offers up 577 hp and 590 lb-ft for a 3.6-second 0-60 time, or to the Audi RS6 Avant whose 4.0-liter twin-turbo V8 churns out 552 hp and 516 lb-ft for a 3.9-second 0-62 sprint. Though the Jaguar is only a little behind in output, it's a good second slower where it's measured. Granted that the Benz and the Audi are both all-wheel-drive where the Jaguar powers the rear only, but if four-wheel traction is how you get the power to the road, we wonder why Jaguar wouldn't fall in line. Particularly when the Jag's starting price in the UK (don't expect to see it imported here) is quoted at £82,495 - several grand more than the £76,985 RS6 but just shy of the £85,880 Mercedes gets for the E63 S-Model wagon in the UK (where the less potent 'base' version is also available as the cheapest in the bunch at £75,885).

Jaguar trademarks EV-Type nameplate

Green may have been a popular color choice for the classic Jaguar E-Type, but even in Lightweight form (pictured above), it was hardly what you'd call environmentally friendly. Not by today's standards, anyway, with six-, eight- and twelve-cylinder engines displacing between 3.8 and 5.3 liters. But Jaguar looks to be preparing to revive the nameplate - or at least one similar - with a new electric vehicle in the works.
According to the latest intel, Jaguar has applied both in the US and in Europe to trademark the name EV-Type. The implication that it's developing an electric vehicle is clear, as is the reference to its iconic sports car of yore. But more than that, we don't know. We could be looking at an electric version of the current F-Type, a project to convert original E-Types to electric power or a different model altogether.
It wouldn't be the first time, of course, that we'd see Jaguar toying with the idea of electric propulsion. A couple of years ago, the British automaker demonstrated a plug-in hybrid XJ_e prototype, and showcased both the C-X16 and C-X75 concepts with advanced hybrid powertrains. But it has yet to put any such system into production, relying instead on the small diesels it sells in Europe to keep its carbon footprint small.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.