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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

First Ride: 2014 Jaguar F-Type [w/video]

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For every car, there is a passionate group of fans who love it, and the F-Type already has a few million rabid followers. These are fabulous things, sports cars, and we're very happy that Jaguar is making one again. Finally. (Before you start relishing the prospect of correcting us, the XK is really a grand tourer, not a sports car.)
The main question, however, will be whether someone in a position to buy a lifestyle-enhancing yet impractical F-Type will do so in the face of more established competitors from Porsche, Aston Martin, Mercedes-Benz, Audi and BMW. The last time Jaguar built a true two-seater sports car (1974 E-Type; the last of the XJ220 limited run in 1994 doesn't count in this league), most of today's new buyers were too young or may not yet have been born. At any rate, the F-Type has a lot of work to do for the brand beyond just selling itself.

Jaguar XJ220 hooned remotely by a kid

The Tax the Rich crew has a knack for indulging in automotive fantasies and capturing it all on video, such as a tug-of-war battle between two Ferrari F50s, drifting a Ferrari Enzo on gravel roads and even powersliding a Rolls-Royce Phantom on a field of wet grass. This latest video features a Jaguar XJ220 and a kid with an iPad, who somehow is able to control the old supercar with the Apple product.
No, there's no app for that (yet), and we lied - the boy isn't actually controlling the car - but it sure is nice to see the XJ220 in all its turbocharged, six-cylinder glory doing donuts and sliding across a grassy field. It jolts us to see the old Jaguar - capable of 217 miles per hour and once described by Jeremy Clarkson as having no brakes and massive turbo lag - thrown about like a rally car, but then we never imagined anybody would abuse a Rolls-Royce like that either. We'll continue to leave the high-stakes antics to Tax the Rich - we're just glad somebody had the guts to behave so badly in such a valuable machine. What else were they made for?
Be sure to check out the video below, if you have a pulse.