1990 Jaguar Xjs Base Convertible 2-door 5.3l on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2014 Jaguar XFR-S Sportbrake

We'd consider giving up vital organs for the opportunity to drive any number of vehicles on the Nürburgring: supercars, racecars, track cars, even hot hatches... but a station wagon? That might not seem like a top choice at first blush, but this is no ordinary wagon. This is the Jaguar XFR-S Sportbrake.
Now if that name leaves you scratching your head, there are several good reasons for that - not least of which is the unfortunate reality that, unlike so many performance-oriented crossovers and sport-utes, the Sportbrake is not offered in North America. But suppose it were, or that weren't a factor. You'd likely still be left wondering how the name Jaguar ended up on a station wagon in the first place, and how that machine wound up bearing the letters R-S, the suffix affixed only to Coventry's most hardcore performance models.
Our brief story goes back a little over two years to when Jaguar revealed the XF Sportbrake at the 2012 Geneva Motor Show, giving its mid-level sedan an elongated roof and added cargo capacity. The Sportbrake may not be the first wagon to wear the Leaping Cat badge, but following the lamentable X-Type Sportwagon, it could be argued that the XF is the first authentic Jag estate.

Tata to get Jaguar and Land Rover tech, platforms too?

Since buying Jaguar Land Rover, Indian automaker Tata has generally left its luxury arm's platforms and technology alone. However, those days might be gone. The two of them are gradually growing closer with coordinated development and rumors of shared platforms. And it looks like all of that work and money is finally going to pay off with an actual vehicle in the near future.
According to Australian website Drive, Tata wants to make its cars more attractive to buyers outside of India, and to do that the company knows it must improve quality. The Indian company is being careful, though, because it doesn't want to dilute the Jaguar or Land Rover brands with cheap models. "You're going to see in the future a lot of sharing of technologies and platforms over time, but you won't see a JLR with a Tata badge on it," said Darren Bowler, managing director of Tata's Australian distributor, to Drive.
According to Bowler, these future vehicles are already on the way. Tata and JLR have a global platform in the works for 2017 that both companies could use for cars or crossovers. He also hinted that Jaguar's new Ingenium engines could be shared among the brands in the future, too.