1992 Jaguar Xjs Base Convertible 2-door 5.3l Prestine on 2040-cars

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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Hot Rod Garage series premieres with 700-hp big-block Jaguar XJ

Roadkill hosts Mike Finnegan and David Freiburger have broken up - kinda - to spin off a new show, Hot Rod Garage, that mostly gives up the driveway and parking lot wrench work for the confines of a garage. We say kinda because while Finnegan is the primary host for Hot Rod Garage, Freiburger plays guest host and the new show starts off by wrenching on the Roadkill Draguar project car.
What's the Draguar? It's a 1974 Jaguar XJ12 that's about to be force-fed a 383-cubic-inch Chevrolet long-block engine with tidbits like Holley carbs, a Weiand 6-71 roots blower and a "custom WillBlow transmission," all good for about 700 horsepower. After that Finnegan gets into swapping parts on his wife's El Camino and some TIG welding lessons.
You can check out the first episode below. And in case you're worried, no, Roadkill isn't going away.

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."