1999 Jaguar Xk8 All Original Convertible Pearl Gray on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2016 Jaguar F-Type debuts available manual transmission, AWD

If you're like us, you fell in the deepest, darkest sort of love with Jaguar's F-Type the moment its voluptuous form first surfaced. The car's full-bodied engine specs only furthered our ardor, and the droptop Jag sealed the deal before we even turned a wheel - all it took was hearing its engine bark to life.
And yet, even after driving the original convertible and the subsequent coupe, we've never quite shaken the notion that Jaguar erred a bit too heavily on the Grand Touring side of the equation for a proper sports car. That's partially because even the base model comes with a boatload of weight-adding luxury features. But perhaps more importantly, it's because the F-Type has only been available with an automatic transmission. Admittedly, the gearbox in question is a damned good paddle-shifted eight-speed ZF unit, but it's always chafed a bit that Jaguar wasn't committed to offering purists a manual - even if such a model would never be a high-volume proposition.
Apparently we weren't the only ones bothered by three-pedal omission. According to Russ Varney, F-Type Vehicle Program Director,

Jaguar Land Rover creates new Special Operations division for halo vehicles, bespoke commissions

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.
It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.
According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.