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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Leno and Ian Callum pilot Jaguar XK120 at 2014 Mille Miglia

Jay Leno has been in a British mood recently with his videos highlighting the McLaren P1, 1962 Norton 650SS and Steve McQueen's 1956 Jaguar XKSS. He's keeping the streak alive this week with a look at driving a Jaguar XK120 in the 2014 Mille Miglia historic rally with Jaguar Design Director Ian Callum.
The video show off Jay Leno's Garage in top form. It's way more than just Jay driving the 1,000-mile route from Brescia, Italy, to Rome and back. He also includes interviews with Stirling Moss about winning the race back in 1955, and racer Martin Brundle about what it's like to drive a long-nose Jaguar D-Type this year.
Today, the Mille Miglia is only for historic cars, and it has a much more relaxed pace than the original all-out event. However, this isn't entirely a cruise. Leno seems scared at times talking about it because the drivers are free to ignore the speed limits and open the cars up as much as they are willing to. The roads aren't shut down for regular traffic, either, and things can be dangerous.

Jaguar C-X17 crossover concept revealed, hides new lightweight aluminum architecture

Just as Jaguar teased earlier this month, the luxury marque is debuting its first-ever sports crossover concept at the 2013 Frankfurt Motor Show, which begins this week. In addition to previewing what a soft-roading Jag might look like, the C-X17 concept also showcases the brand's new advanced unibody aluminum architecture, which it calls the future of its brand.
The British automaker touts the new technical foundation as high-strength, lightweight and extremely stiff, and notes that it incorporates sustainable technologies such as a high-strength alloy made from recycled raw material. The architecture's flexibility means Jaguar will be able to simultaneously manufacture several vehicles on the same production line - a change that will ultimately help the automaker grow its product portfolio.
Indeed, if the C-X17 concept sees production, it would represent a completely new direction for Jaguar, which has previously focused on luxury sedans and sports cars. However, while Jaguar says a range of future models will be built using the new architecture, it hasn't yet mentioned a crossover. The first model to be built on the new underpinnings will launch globally in 2015, and it's - you guessed it - a premium midsize sedan.