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Jaguar sculpture by RCA design students is a minimal beauty

With its well-deserved reputation for high design, it is not particularly surprising to see Jaguar reaching outside of the automotive realm for future inspiration. To that end, the British automaker recently enlisted the talents of students at the Royal College of Art to create a piece of forward-looking, automotive-inspired sculpture.
The result of this project can be seen above; a sculpture created by RCA students Claire Miller and Ewan Gallimore, and unveiled to a small audience to kick off London's Clerkenwell Design Week. The spare and rather elegant form created by the talented pair absolutely harkens back to coupes from Jaguar's past as well as its present (read: F-Type) without aping any one model particularly.
In a press release, the artists had this to say about the work: "Our form relates to the Jaguar brand through its sculptural volumes, bespoke materials and visual lightness. These elements helped us to create a sculpture that aimed to display a seamless transition between interior and exterior space." Get a better look at the Jaguar artwork in the gallery above, or read through the press release, which follows.

This Jaguar E-Type is an even longer-legged feline

Paul Branstad loves the shape and purity of the Series 1 Jaguar E-Type, produced from 1961 to 1968, but appreciates the longer length of the Series 3 V12 model, which affords occupants a more comfortable space in which to enjoy long trips. So when Branstad brought his damaged left-hand-drive 1968 roadster from its home in the US to Classic Motor Cars in the UK for a restoration, he had a special request: restore his car, but make it a bit longer.
"This is something that we have never done before. Our client wanted the interior leg room of a Series 3 V12 E-Type but the aesthetics of a Series 1 car," says Nick Goldthorp, managing director of CMC.
For the restoration, CMC added 4.5 inches of length to the floor pan of Branstad's E-Type to create the extra legroom. Goldthorp relates, "The V12 was actually nine inches longer than a Series 1 but a lot of the additional room was behind the seats as storage and was not required on our project." That's because CMC also built a trailer out of two E-Type rear ends that attaches to a custom-made removable tow hitch.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.