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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Take a trip down Jaguar's memory lane with Xcar

For decades, Jaguar has been a company of two minds. On one hand, there are its luxurious, British saloon cars. They might be quick, even sporty, but when it comes down to it, they usually put a focus on comfort and accommodations above all. On the other hand, Jag has its sports cars to really get its buyers' blood pumping. Think about it: the XJ might look pretty sweet, but you know deep down that you would rather take the F-Type for a spirited drive, reveling in its snorty exhaust note. In its latest video, Xcar Films takes us on a very enjoyable history lesson covering some of the Brit brand's most exciting models ever.
Xcar hits all of the highlights, starting with the often-overlooked C-Type from early '50s with its somewhat bulbous shape. Things then progress to the drop-dead gorgeous D-Type. The one in this video is actually the first ever made and therefore worth a fortune. Because of that, the host isn't really able to get too aggressive, but it's fantastic to get an idea of what it's like to experience being behind the wheel of this icon. Finally, it ends with a Series 1 E-Type. This was when the classic model was still something of a sports car; instead of the grand tourer that the E-Type became in its later days.
All three of these cars are legends in their own right, and maybe one day the F-Type could be too. Scroll down for a history lesson on some of Jaguar's best sports cars.

Jay Leno's Garage drives Steve McQueen's 1956 Jaguar XKSS

Steve McQueen might be the coolest American male of the 20th century. With movies like Bullitt and Le Mans, McQueen established himself as the king of cool of his era, and on the list of actors you would pick for a fantasy racing team - he or Paul Newman are the natural first choices. The latest Jay Leno's Garage video highlights one of McQueen's most special cars - a 1956 Jaguar XKSS.
Just 16 XKSS models were made because a fire at the Jaguar factory halted production. It was meant to be a street version of the company's very successful D-Type racer, with a modified version of its 3.4-liter straight-six-engine and a four-speed manual gearbox. McQueen clearly had an eye for great vehicles. He drove his Jag around Los Angeles years after it was a cutting-edge piece of technology. Since then, it became part of the Petersen Automotive Museum in LA. Autoblog's The List even took a ride in it when the show visited the museum.
The XKSS is one of the pinnacles of automotive design of the '50s, and its association with McQueen makes this example even more extraordinary. Leno is in love with the car from the moment he sees it, and it's hard to argue with him. Between its emphasized curves and raspy exhaust, this is one sexy Jag. Scroll down to get an eyeful and earful from one of McQueen's favorite cars.