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2014 Easter Jeep Safari kicks off with six concepts

The 2014 Easter Jeep Safari is set to begin this weekend in Moab, Utah, and while it's sure to be a blast for Jeep enthusiasts from all corners of the world, we're looking forward to the wild, off-road ready concepts that Jeep will be bringing to the red rocks. As you can see in our handy headline, there are six such vehicles in total, each of which sports a variety of tweaks and custom bits.
Unlike in years past, where Jeep graced us with some outrageous concepts like the Mighty FC or J-12, this year's vehicles are a bit more restrained and a bit more buildable by enthusiasts. That's not by accident, officials tell us. They wanted to put this year's focus on attainable vehicles and accessories from Mopar and Jeep Performance Parts that existing owners can use to augment their own vehicles. So let's get to it.
We'll start with the Wranglers first. There are three concepts of the jeepiest of Jeep coming to Moab - the Level Red, Maximum Performance and Mojo. The Level Red and the Mojo (seen above) are similar from a suspension and engine standpoint. Both boast a two-inch Jeep Performance Parts lift kit, which officials tell us is coming to market in the next few months. There are a pair of Dana 44 crate axles on both the front and rear, while a Jeep Performance Parts Rock-Trac transfer case has been fitted. The 3.6-liter V6 engines on both Jeeps can breathe a bit easier thanks to a new cold-air intake and exhaust system.

Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

Chrysler to accelerate production of 2013 Ram and V6 engines

Chrysler is adding a third shift at its Warren Truck plant to meet demand for the new 2013 Ram pickup. And with tight supplies of its Pentastar V6, the company is also boosting output at its Mack Engine plant.
The expansions will add 1,250 jobs and are part of a $238 million investment by Chrysler in the Detroit area. Warren's third shift will begin work sometime in the spring, a Chrysler rep told Automotive News. Mack's increased Pentastar production a could include both 3.6 and 3.2-liter engines.
The company says it also plans to invest $40 million in its Trenton Engine plant to allow for production of a 3.2-liter V6 as well as the Tigershark inline-four for the upcoming Jeep Liberty replacement.