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2014 Jeep Cherokee: Introduction

When we look back at some of the more shocking product launches of recent yeras, the Jeep Cherokee is certainly high up on the list. And we aren't just talking about its off-the-wall, polarizing design.
For starters, it brought back the iconic Cherokee nameplate - something Jeep enthusiasts have coveted for ages. But beyond that, it brought a new evolution for the Jeep brand. After all, the Cherokee is car-based - using the same compact platform that underpins the Dodge Dart and Chrysler 200. It has a greater focus on technology and refinement than ever before, in an effort to appeal to a new crop of Jeep customers. And powering it all is a new (optional) V6 engine paired with an equally new nine-speed automatic transmission.
Can the Cherokee's car-based roots still allow for a vehicle that's superb when the going gets tough? Will its design still be a love/hate affair in one year's time, or will it start to blend in? Is the powertrain strong enough to not only support the needs of daily driving and road trips, but blaze a few trails as well? We're aiming to answer all these questions, and more, over the next 12 months. Welcome to the Autoblog long-term garage, Cherokee.

2015 Jeep Renegade brings the cute

The jig is up, the noose is out, we finally found it: the Renegade that Jeep has made, retrieved for a bounty.
Okay, enough of that. Meet the Renegade - Jeep's cute little compact crossover that makes its official debut here at the Geneva Motor Show. We recently brought you a massive Deep Dive into what makes the Renegade tick, and we're now getting our first live look at the tiny Jeep, live from its coming out party in Switzerland.
With the exception of associate editor Jonathon Ramsey, who doesn't know what he's talking about, we at Autoblog are kind of smitten with the little Jeep - it's a really unique package, featuring details that really make it kind of special (notice that jerry can pattern in the taillights, for example). Jeep will offer the Renegade with either a 1.4-liter turbo-four (from the Fiat 500L) or a 2.4-liter naturally aspirated four (from the Dodge Dart), with either a six-speed manual transmission or a nine-speed automatic. There will even be a Trailhawk version with four-wheel drive - properly trail-rated, to boot. The Renegade also features a nifty new My Sky removable roof panel system, giving this little cutie sort of a baby Wrangler feel.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.