2002 Jeep Wrangler Sahara on 2040-cars

Auto blog

Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Jeep Liberty under investigation for door fires

The Jeep Liberty has already had plenty of attention for possible fires thanks to the first-gen model's fuel tank, but now the midsize Jeep is under the microscope of the National Highway Traffic Safety Administration for another fire-related concern. NHTSA has opened an investigation for the 2012 Liberty after receiving two reports of electrical fires in the driver's door.
According to the investigation summary, around 80,000 vehicles could potentially be affected by this problem. In both reported fires, the drivers noticed smoke and then flames from the master power window switch, and they had to pull to a stop and exit through the passenger side of the SUV. According to Autoguide, there was one injury to a motorist who suffered burned fingers while trying to open the driver's door.
Interestingly, the Dodge Nitro is not yet involved in this investigation, even though it was still around for the 2012 model year; the Nitro ended production in 2011 about a year before the final Liberty rolled off the line for the 2013 model year. Scroll down for the official NHTSA investigation summary.

2014 Jeep Cherokee configurator up and running

Production delays aside, Jeep is steaming towards its September on-sale date for the 2014 Cherokee. The reborn midsizer's configurator has just gone live, meaning you can fiddle with different options, colors and trim levels to your heart's content.
The cheapest model available is the 4X2 Sport, which starts at a reasonable $22,995. On the high end, the Cherokee's builder allowed us to indulge our passion for ludicrously priced vehicles by outfitting the top-end Trailhawk, which already starts at $29,495, with $8,610 in options. The resulting car, which you can see above, would retail for $39,100 after the $995 destination is factored in.
Head on over to Jeep's build-it-yourself website and have a look around.