2012 Jeep Wrangler on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Wrangler Polar Edition coming to America

Jeep originally took the wraps off its Polar Edition Wrangler at the Frankfurt Motor Show in September, and at the time, we figured this would be a Europe-only affair. (Perfectly fine, since we US customers haven't exactly been lacking special edition Wrangler models over the years.) But now, and as Jeep says, just in time for winter, the automaker has announced that the ice cold Wrangler will be hitting North American showrooms in November.
Based on the Wrangler Sahara model, the Polar Edition can be had in either two- or four-door body styles, with a unique Hydro Blue paint job as the featured color. (Buyers can also opt for less-special Billet Silver and Bright White hues.) Other exterior enhancements include a body-colored hardtop, 18-inch gloss black wheels, the Powerdome (power bulge) hood, and unique decals all around the body.
But the Polar Edition isn't just about some paint and stickers. Jeep has fitted this Wrangler with a Dana 30 front axle and Dan 44 rear axle, as well as the Trac-Lok anti-spin electronic rear differential. Like all US-spec Wranglers, the Polar Edition uses Jeep's 3.6-liter Pentastar V6, producing 285 horsepower and 260 pound-feet of torque. Both a six-speed manual and five-speed automatic transmission are available.

Jeep Liberty under investigation for door fires

The Jeep Liberty has already had plenty of attention for possible fires thanks to the first-gen model's fuel tank, but now the midsize Jeep is under the microscope of the National Highway Traffic Safety Administration for another fire-related concern. NHTSA has opened an investigation for the 2012 Liberty after receiving two reports of electrical fires in the driver's door.
According to the investigation summary, around 80,000 vehicles could potentially be affected by this problem. In both reported fires, the drivers noticed smoke and then flames from the master power window switch, and they had to pull to a stop and exit through the passenger side of the SUV. According to Autoguide, there was one injury to a motorist who suffered burned fingers while trying to open the driver's door.
Interestingly, the Dodge Nitro is not yet involved in this investigation, even though it was still around for the 2012 model year; the Nitro ended production in 2011 about a year before the final Liberty rolled off the line for the 2013 model year. Scroll down for the official NHTSA investigation summary.