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Chrysler registers Trackhawk trademark

There may not be many ways to forecast what an automaker is planning for the future, but there are some. Trademark applications are one of them, and Chrysler has just applied with the US Patent and Trademark Office to protect the name "Trackhawk." The question is, what's it planning on using it for? We don't know for sure, but we can put together an educated guess or two. And one guess is that Jeep will use the name to replace the letters SRT on the performance version of the Grand Cherokee.
How do we figure, you ask? From a number of developments. For starters, the SRT division has been reintegrated into the Dodge brand. Those letters currently appear on only two vehicles from outside the Dodge lineup: one is the Grand Cherokee SRT, and the other is the Chrysler 300 SRT. We've heard ruminations (however unconfirmed) that the latter could be either discontinued or possibly relabeled, and if the same proves true of the GC, the Trackhawk name could serve as a on-road performance counterpart to the Trailhawk label applied to off-road versions of models like the Cherokee and Renegade.
Logical it may be, but it's hardly a foregone conclusion. The Trackhawk name could just as easily be used for a new concept (like the Trailhawk name was in 2007), for another kind of trim level or for something else entirely. In fact we don't even know for sure it'll be used by the Jeep brand specifically, or used at all for that matter. Automakers have been known, after all, to register names they don't end up using.

2015 Jeep Cherokee finds a bit more fuel mileage thanks to stop/start and aero tweaks

Just a year after it burst onto the scene, Jeep has already made a pretty substantial addition to its V6-powered Cherokee, which has proven to be an extremely popular seller so far for the brand, adding a new stop-start system for the midsize, off-road-ready CUV.
The addition of stop-start included a few aerodynamic tweaks to the Cherokee's polarizing body, resulting in a wallet-pleasing increase in fuel economy. According to the EPA, the front-drive, V6-powered Jeep will now return 21 miles per gallon in the city and 29 mpg on the highway, up from 19 city and 28 highway. Four-wheel-drive, V6-powered Cherokees, meanwhile, will now return 20 mpg in the city and 28 mpg on the highway, up from 19 mpg in the city and 27 mpg.
With 271 horsepower, 239 pound-feet of torque and these newly enhanced figures, it's refreshing to see a larger, naturally aspirated engine that is still able to take the fight to today's crop of small-displacement, turbocharged four-cylinders.

Jeep gives Cherokee its yin and yang with Sageland and Urbane concepts

Among the design concepts Jeep has prepared for Beijing Motor Show this year are a pair of Cherokees dressed up in contrasting schemes.
In one corner we have the Sageland concept pictured above, drawing its inspiration from Shangri-La with an Ivory Peal tri-coat and bronze trim for the grille, fascia appliqués, roof rack, sunroof, mirror caps and exhaust tips. Inside it's all earth tones with light gray Nappa leather seats and red and blue top-stitching inspired by traditional Chinese themes.
Meanwhile the Urbane concept (pictured right) takes the Cherokee in a different direction with steel blue metallic paintjob and black accents. Inside it adopts the theme of Chinese calligraphy with Piano Black accepts and dark red Nappa leather.