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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia debuts Forte 5-door with available 201-HP turbo engine

The US-bound 2014 Kia Forte first showed up in sedan form back at the LA Auto Show last year, but Kia unveiled the hatchback version of the car today at the Chicago Auto Show. Unlike the current Forte five-door the 2014 will feature styling that is distinct from its sedan counterpart, but the big news is it will also get a few extra ponies under the hood.
Since the Forte five-door will only be offered in EX and SX trim, the sedan's 1.8-liter inline-four is not offered on this model. The base engine in the EX is the 2.0-liter direct-injected four, producing 173 horsepower and 154 pound-feet of torque. Those looking for more power should check out the Forte SX, which uses the 1.6-liter turbocharged engine currently found in the Hyundai Veloster Turbo. This engine produces 201 hp and 195 lb-ft, and it can be paired to either a six-speed manual or automatic transmission; the latter of which is optional and comes with paddle shifters.
Aside from the obvious styling changes required for the added cargo area, the 2014 Kia Forte five-door gets numerous design elements to set it apart from the sedan. The face of the new hatchback will get a much smaller tiger-nose grille than the sedan, but it will get a larger lower intake, which we can't help but compare to the Mitsubishi Lancer Evo. Kia also gave the Forte dual exhaust outlets and LED taillights, and the SX model will get stylish 18-inch wheels. Inside, the five-door design allows the Forte to increase its cargo volume to 23.2 cubic feet, and the cabin can also be equipped with features such as heated front seats, ventilated driver's seat, navigation, leather seating and dual-zone climate control.

2014 Kia Optima Hybrid shows its freshened face

Think back to the 2013 New York Auto Show, and you'll recall that the already attractive Kia Optima midsize sedan was re-schnozzed for the 2014 model year. The hybrid version was left alone, visually, though its powertrain was updated to provide more oomph and slightly better fuel economy. And now, the whole thing comes full circle - the fresh-faced 2014 Optima Hybrid is making its debut here at the Chicago Auto Show.
The new look is really the only news here, with a reworked front fascia that combines restyled Hybrid-specific LED lighting elements and new enhancements that Kia says improves aerodynamics. A similar touch-up has been given to the rear end, and new 16- and 17-inch wheel designs are also available.
Under the hood, the Optima Hybrid's powertrain is unchanged, the four-cylinder gasoline-electric system still putting out a combined 199 horsepower and 235 pound-feet of torque. Fuel economy is also unchanged for 2014, with the LX model estimated to achieve 36/40/38 miles per gallon (city/highway/combined), and the higher-grade EX estimated to net 35/39/37 mpg.