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LeBron James to rep Kia K900

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James
LeBron James is taking his talents to Kia.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Kia KX3 crossover concept leaked

Despite all the focus on the 2014 Los Angeles Auto Show, there's another increasingly important event happening on the other side of the planet. The Guangzho Motor Show is yet another expression of China's growing automotive might. Not only does the show boast a concurrent introduction with the LA Auto Show, in the form of the Mercedes-Maybach S600, but it has at least one exclusive item, with the Kia KX3 Concept.
Looking like a Soul mixed with a Sportage, the KX3 heralds the arrival of a production model based on the Hyundai ix35, known here in the US as the Hyundai Tucson. Whether that model will make Stateside, though, is another story.
If it does, World Car Fans claims it will be with either a 2.0-liter four-cylinder or a 1.6-liter turbocharged four, both of which should be familiar to Hyundai/Kia shoppers. While WCF says there will be a manual-transmission option, we shouldn't count on any gearbox beyond a dual-clutch automatic.