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LeBron James to rep Kia K900

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James
LeBron James is taking his talents to Kia.

2014 Kia Soul totally redesigned, now bigger and more refined

The 2014 Kia Soul has been unveiled at the 2013 New York Auto Show, and the all-new five-door box-on-wheels offers up nearly an extra inch of wheelbase and a track that's wider by .6 inches. The changes offer up a bit more space indoors, and since overall height has remained the same, the Soul now looks a bit less top heavy than before. A wider rear hatch opening also makes loading and unloading cargo easier. Indoors, the 2014 Soul offers a substantially revised cabin with more soft-touch materials, and leather seats are now on the option sheet. Designers borrowed inspiration from the Kia Track'ster Concept indoors, using organic lines throughout.
An available eight-inch touch screen takes care of infotainment duties on the center stack, and now features the ability to scroll through content by flicking a finger, just like a smartphone, instead of paging through multiple screens. Buyers can also fit their 2014 Soul with a larger TFT LCD color screen in the instrument cluster, which now displays turn-by-turn directions on vehicles equipped with navigation.
Engineers managed to create a chassis that's also 29-percent stiffer, with 66 percent of the shell using ultra-high-strength steel for safety and rigidity. Under the hood, base models bow with a 1.6-liter direct-injection four-cylinder engine with 130 horsepower and 118 pound-feet of torque, while Plus and Exclaim trims get a more potent direct-injection 2.0-liter four-cylinder. That engine develops 164 hp and 151 lb-ft of torque, and both mills can be bolted to either a six-speed manual or automatic depending on trim. Check out the full press release below for more information.

K900 probably won't be last time Kia goes alphanumeric

This is part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.
The new Kia K900 luxury sedan stands as a four-wheeled flag in the ground of the financially fertile turf of the world's premium automakers. It's a bold move for a Korean manufacturer that was best known for inexpensive MSRPs and easy credit only a few years ago. The company has made sure it has the requisite trappings of premium motoring: indulgent size, rear-wheel drive, a powerful V8 engine, real wood trim and rich leather seats. It has also ensured the model has another important earmark of luxury - an alphanumeric name. These days, everyone from Audi to BMW to Cadillac to Lexus to Volvo rely on a jumble of letters and numbers to make up their model names. We've been told this is all part of an effort to ensure that the vehicle brand itself registers with consumers more than the model name.