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Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.

Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.

Kia Soul getting turbo power, possible AWD

It's been a long time coming, but it appears we might finally see a turbocharged Kia Soul next year. Kia officials reportedly confirmed the hotter Soul to Motor Trend recently, and also stated that the company is (still) investigating the use of all-wheel drive for the next generation of its boxy hatchback.
The turbo Soul will arrive with the same 1.6-liter four-cylinder found in the Forte, rated at 201 horsepower and 195 pound-feet of torque. According to Motor Trend, Kia wanted to launch the hotter Soul this year, but didn't have the retuned steering or suspension calibration, as well as the larger brakes, ready in time. Transmission pairings weren't discussed, but Kia does mate both its six-speed manual and automatic units to the 1.6T.
As for all-wheel drive, this isn't the first time we've heard reports on this front, and it seems like a pretty natural fit, to us. Adding AWD would allow the Soul to better compete with vehicles like the Nissan Juke and the upcoming Chevy Trax and Jeep Renegade. But as of right now, a four-wheels-driven Soul hasn't been given an official go-ahead.