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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Kia confirms Cub "four-door coupe" concept for Seoul

Kia has announced it is headed to the Seoul Motor Show with a new sedan concept. Details are still scarce, but the Kia CUB Concept should be small, at under 13 feet long and come with coupe-like proportions. Kia wants the vehicle to "appeal to trend-setting urban dwellers," a notoriously car-hungry market. The automaker says the Cub has a cheerful face decorated with two-point LED headlamps just like those found on the Quoris flagship, but the teaser image above looks a bit more sinister than happy to us. Kia plans to give the Cub a proper unveiling on March 28.
Hyundai has also given us a glimpse at what the company has planned for Seoul with its HND-9 luxury sports coupe. You can refresh yourself on that machine by checking out the post here. You can also take a closer look at the brief press release below.

2014 Kia Sedona rises from the dead, same as it ever was

Don't throw away your car seats just yet, Korean minivan enthusiasts - the Kia Sedona is back on the market. If you recall, Kia killed its minivan offering at the end of 2012 (there was never a 2013 model). But here's what's making us scratch our heads: Despite the fact that Kia did confirm that the Sedona would eventually be back, we were under the impression that it would return with a proper replacement for the aging van. (Earlier reports suggested something along the lines of that cool KV7 concept.) Instead, the reincarnated Korean minivan you see here is, well, the same as it ever was. Consider our buzz killed.
That's not to say there haven't been a couple of delightfully refreshed bits thrown into the new package. For starters, the Sedona wears a slightly updated schnoz with a redesigned grille, LED positioning lamps and standard foglamps inside the reworked lower fascia. (If we're honest, the Kia looks a bit Ford Windstar-ish from the front three-quarter angle.) There's a new 17-inch wheel design for the 2014 model year, and aside from a couple enhancements to the interior in terms of storage, that short list rounds out the full extent of the new updates.
All Sedonas are powered by the same 3.5-liter V6 that debuted in the 2011 model, producing 269 horsepower and 246 pound-feet of torque, mated exclusively to a six-speed automatic transmission. Fuel economy ratings fall in at a rather mediocre 17/24 miles per gallon (city/highway).