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Kia gives K900 Matrix spoof for Super Bowl commercial

Kia made a splash when it announced that Laurence Fishburne would revisit Morpheus, his bespectacled, blade-wielding badass character from the Matrix trilogy for a Super Bowl commercial. When we originally broke that story, we offered up a brief synopsis of the spot, produced by David&Goliath.
Now, we have an extended, 90-second version of the 60-second Kia K900 commercial that's slated to air during this weekend's Super Bowl. While it does stick to the brief we reported on a few weeks back, there's a big, ridiculous twist in the last bit of the video, not to mention a few easter eggs for fans of the movies. We won't spoil it for you, so scroll down and have a look.
After you've watched the video, scroll just a bit further down and have a look at Kia's official press release on the commercial.

Pope Francis chauffeured around Korea in a Kia Soul

Korea is not without its domestic automobiles that would be suitable for transporting a visiting head of state: the Hyundai Equus comes to mind. Failing that, a Genesis sedan would do the trick. Maybe even a Kia K900 or a Renault Samsung SM7. But those familiar with Pope Francis and his taste in transportation won't be surprised that His Holiness has chosen something decidedly more modest for his visit to South Korea.
Instead of a more luxurious sedan, the Bishop of Rome has elected to be driven in a Kia Soul, giving the high-roofed hatchback a bigger boost (in the Catholic world, at least) than any quantity of animated hamsters ever could.
The Soul, which was likely reinforced somewhat if the Swiss Guard got its way, was ready for the Holy Father upon his arrival. Francis slid into the back, rolled down the window and waved back at the welcoming party, including President Park Geun-hye. The Pope will reportedly be driven around in the Kia over the course of his five-day visit.

Kia GT five-door approved, will tackle A7, Panamera

Kia might finally be entering the four-door coupe market in the near future with a production version of its GT Concept from the 2011 Frankfurt Motor Show. According to Edmunds, Kia execs at that Paris Motor Show confirmed that the swoopy model finally has been given the green light to go on sale, and that would likely be sometime in 2016 in the US.
Kia would reportedly focus the GT on the US market, but a European version with a diesel is also a possibility. As with the K900 premium sedan, the brand is taking on some established competition with the new model, including the likes of the Audi A7 and Porsche Panamera. Judging from the rest of the Korean company's range, an attractive feature for many buyers would likely be a price several grand lower than the challengers in the segment.
"Four-door coupes aren't necessarily sales champs, but right now they are popular, just as the retro theme was the "in thing" 15 years ago," said auto industry analyst Dave Sullivan from AutoPacific to Autoblog. Something like the GT would also help with Kia's increasing focus on improving its design design because it can "make a statement about what your brand stands for."