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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Next-gen Kia Sedona drops more camo, shows KV7 cues

It was just two weeks ago that we saw our first glimpse of the 2015 Kia Sedona testing in full camouflage, but now Kia has stripped away some of the heavy cladding to give us an even better idea what its new minivan will look like. As we pointed out before, the next Sedona doesn't use as many design cues from the 2012 Kia KV7 as we initially hoped, but it should be interesting enough to stand out from the current crop of minivans.
Even though most of the body is still covered with the black and white pattern and the side doors still have cladding, these spy shots show off plenty of details about the new Sedona. Starting up front, Kia gave its minivan a more upright shape that we've seen a lot of on current Kia designs, while the reduced camo also makes the van's new side window shape more obvious. This pinched daylight opening (DLO) along the side is the same as what we saw on the KV7, and the window line dips back down again for the liftgate glass. While we're focused on the rear of the Sedona, that liftgate spoiler looks a lot like what we're used to seeing on the back of a Porsche Cayenne.
Kia has still yet to announce when its new minivan will be unveiled, but as things seem to be pretty far along in development, we'd expect to see something on the 2015 Sedona fairly soon.

Hyundai spooks investors by paying $10B for new Gangnam HQ location

Doing things Gangnam style apparently costs a serious chunk of change, because Hyundai is reportedly paying roughly $10 billion for 19.6 acres (79,342 square meters) of land in the trendy district of Seoul, South Korea, to serve as the location for its new headquarters. That eye-popping number represents the highest amount ever paid for a plot of land in South Korea, according to Reuters. The hefty price tag reportedly scared investors enough for stock prices to sink dramatically.
Shareholders were apparently upset because the massive outlay could instead have been put back into the company for research and development or other improvements. Instead, the company reportedly bid triple the land's appraised value, says Reuters. The announcement caused Hyundai's stock price to plummet a massive 9 percent, and there were losses from Kia and the company's parts arm, as well. All told, the three of them lost nearly $8 billion in value from the falling share prices - almost enough to pay for the controversial land.
Hyundai currently has its headquarters on the outskirts of Seoul, but seems keen to move to the high-end Gangnam district to show off its rising status. It plans to build a new office complex, hotel, convention center and theme park on the site. According to an analyst speaking to Reuters, that could all cost an additional $6 billion to complete.