5dr Wgn Man Air Ac Auto Power Finance Certified on 2040-cars

Auto blog

Kia previews new minivan ahead of New York debut

Kia has grown by leaps and bounds in recent years, but the Sedona has hardly been representative of that maturation. Known in some overseas markets as the Carnival, Kia's current minivan was introduced 2006, withdrawn from US showrooms at the end of 2012, then reintroduced again a year ago. Despite the product renaissance, however, the Sedona is essentially the same dated vehicle it has been for eight years now, but Kia is intent on replacing it.
We've been seeing spy shots of a new Kia minivan for several months now, and broke word a couple of months ago that the finished product would be unveiled in New York this month. Now Kia has not only confirmed the new Sedona's imminent arrival, it has released this teaser image to keep us on our toes.
The teaser shows a vehicle more or less in line with what we'd expect of a modern Kia, tabbed grille and all. This view suggests fewer design cues from the KV7 concept have been carried over than was previously thought, but we'll need to see the entire vehicle to know for sure. Kia isn't saying much about its "all-new midsize multi-purpose vehicle" in the press release below at this point, revealing only that it "will challenge the segment and will offer the functionality to transport as many as eight passengers and their belongings while also serving as a purposeful offering for adventure seekers."

Wonder Woman Kia Sportage is anything but invisible

The spectacular partnering of Kia and DC Entertainment (the company we grew up loving as DC Comics) continues here at the New York Auto Show, with this Wonder Woman-inspired 2013 Kia Sportage. Ardent Autoblog readers will undoubtedly remember the fruits of earlier Kia/DC efforts: Batman Optima, Flash Forte Koup, Green Lantern Soul, Cyborg Forte, Aquaman Rio and Superman Optima Hybrid. (We're still trying to figure out who Cyborg is, too.)
The Wonder Woman Sportage, sporting the Amazing Amazon's particularly patriotic livery, is perhaps the most, eh, eye-catching super-Kia to date. (Actually, no, none of the superhero rides seared our eyeballs like Supe's hybrid.) Red, white and blue paint with spangled sides, an aggressively low body kit and a WW logo grille really sell the theme. Of course, The Lasso of Truth is represented too, showing up in the design as a subtle gold line that wraps around the bodywork.
As with the earlier DC concept cars, the Wonder Woman Sportage's real goal - aside from entertaining the kid-contingent of auto show goers - is to raise awareness for the We Can Be Heroes charity. The DC charitable program seeks to raise money and awareness about the hunger crisis in Ethiopia, Kenya and Somalia. Get a better look at Wonder Woman's crossover in our attached galleries and find the Kia press release below.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.