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Kia bringing updated Rio, Venga to Paris

The Rio may not be the most popular Kia in the United States - not by a long shot - but it was the brand's top seller globally last year. Little wonder, then, that although the current fourth-generation model was only introduced in 2011, the Korean automaker is already rolling out a facelifted version.
Set to be revealed later this week at the Paris Motor Show, the 2015 Kia Rio has been updated inside, out and under the hood. The front end gets a new grille, bumper and foglights, there's a new bumper around back, and a fresh array of alloy wheels ranging in size from 15 inches to 17. There are also two new colors on offer, and the interior has been updated with a new center stack and chrome trim.
Powertrain options depend on local market demands but range from 74 horsepower to 107, driving the front wheels through a five- or six-speed manual or four-speed automatic and available with stop/start ignition. The updates were announced for the European-spec model; we're waiting for confirmation on what, if any, of these revisions will reach US showrooms, so watch this space.

How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.