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Auto blog
Jaguar demanding customer data from reluctant dealers
Tue, 25 Feb 2014
Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.
Jaguar Land Rover calls in handful of vehicles over suspension bolts
Thu, 24 Apr 2014With most recalls seemingly affecting mass-market vehicles, it'd be all too easy to assume, consciously or otherwise, that higher-end automobiles never face such issues. But the main reason we don't see the NHTSA recalling more luxury automobiles isn't because of their quality, we'd postulate: it's because of their relative scarcity.
Take Jaguar Land Rover, recalls of whose vehicles we only seem to have cause to report about once a year. So if you're figuring they're about due, here you go. The Indian-owned British auto group has just announced two recalls, both regarding suspension components: one affecting Jaguars and another concerning - you guessed it - Land Rovers.
First up we have a recall for 2013 to 2014 model year Jaguar XJ, XF and XK models - a whopping 297 of them - which have been found to have problematic toe links. Separation of the toe link from the rear sub-frame could result in impaired stability and control over the vehicle's direction, so JLR is calling them in to replace the nuts and washers on the rear toe links.
Ferrari exec to lead Jaguar North America
Tue, 06 Aug 2013Jaguar has announced that Jeff Curry will be serving as the brand's new North American vice president, effective August 13. The move is a coup for Jag, which lured Curry away from his previous posting as VP of marketing for Ferrari North America, and is further evidence of just how strong Jaguar's comeback has gotten.
Curry has spent over 20 years in the auto industry, and has worked with Audi, SiriusXM and Land Rover, where he made his start in the industry. His primary responsibilities with Jaguar will cover marketing communications, customer relationship management, and product planning.
Jaguar Land Rover's North American president, Andy Goss, heaped praise on the brand's newest addition saying, "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."